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《OPPO - One More Step 智美生活發佈會》 主視覺與前導影片
什麼是產品設計的極致?從有線到無線、從有框到無框,科技產品正在成為人們視線與聽覺的延伸、是穿戴在身體的一部分,物與人之間的界線從此相互交融。透過智美生活產品線的發表,OPPO 打破消費者對科技產品的想像,邁入視聽感官體驗的新境界。我們為品牌發佈會所製作的主視覺與發表會前導影片中,在朦朧隱約中揭露產品樣貌的輪廓,捕捉真相即將浮現的瞬間張力,為新品發表會揭幕。
在前導影片中伴隨著心跳聲的加速,感受智能手錶即將穿透水面的圓形線索、無線耳機逐漸顯露,樂音的頻率在水面震盪出波波漣漪,電視螢幕與電子訊號聲在水中畫出弧線,在突破薄膜另一側看見更全面的樣貌時,也與發佈會主題”One More Step” 呼應著在科技帶來體驗的想像最前沿,有時候需要持續向前一步的探索。透過動態影像,我們用設計展現了最好的穿戴產品體驗,就是讓你忘卻它的存在,更在物聯網互相串連的概念裡,模糊了單一產品的邊界。這場發表會已經暖好了場子,懸念即將滿溢,只等待你見證真相登場。
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CREDIT
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Client | OPPO
Creative & Design Agency | 白輻射影像 WhiteLight Motion
Director | 洪鈺堂 Rex Hon
Project Manager | 翁語彤 Zoe Weng、黃嗣軒 Ng Syh Shiuan
Styleframe | 姚国豪 KH Yew
Graphic Designer | 劉又慈 Yutzu Liu、石曦璇 Xi Shih
Storyboard | 許峻良 Jim Hsu、鄧楷蓉 Kaijung Teng
Lighting | 許峻良 Jim Hsu
Motion Design | 余添葆 Richard Yee 、王泓元 Hong Yuan Wang、許峻良 Jim Hsu
Compositing | 洪鈺堂 Rex Hon、余添葆 Richard Yee、許峻良 Jim Hsu
Music | Square Peg Round Hole
SFX | 黃榮毅 Eazie Huang
Creative & Design Agency | 白輻射影像 WhiteLight Motion
Director | 洪鈺堂 Rex Hon
Project Manager | 翁語彤 Zoe Weng、黃嗣軒 Ng Syh Shiuan
Styleframe | 姚国豪 KH Yew
Graphic Designer | 劉又慈 Yutzu Liu、石曦璇 Xi Shih
Storyboard | 許峻良 Jim Hsu、鄧楷蓉 Kaijung Teng
Lighting | 許峻良 Jim Hsu
Motion Design | 余添葆 Richard Yee 、王泓元 Hong Yuan Wang、許峻良 Jim Hsu
Compositing | 洪鈺堂 Rex Hon、余添葆 Richard Yee、許峻良 Jim Hsu
Music | Square Peg Round Hole
SFX | 黃榮毅 Eazie Huang